I recently came across a news report on one of ICICI Bank's corporate social responsibility initiative. The title of the report was "ICICI Bank to let women work from home for a year". At first glance it sounds all rosy and kind but ICICI Bank's social responsibility record is abysmal... They sell insurance products as though they are the best investment alternative out there... They hire goons to recover bad debts from the poor and broke... they place unrealistic targets on their sales personnel that many end up choosing unethical means (with their boss's blessings/direction) to meet their insane targets... they don't allow investor's to book their profit, instead they ask them to reinvest in another "scheme"... So I suspected this "women friendly" initiative cannot be as rosy as it is made to sound. Exactly as I suspected, this initiative is biased and is just a publicity gimmick... According to the report, "Women in all roles, except those in direct customer-facing ones, would be eligible for this initiative based on their life stage needs." A majority of women who work in ICICI bank are in "direct customer-facing" roles... So it is pretty much for the upper management and corporate elite... that is a shame!
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