The Simpsons never stop to amaze me - this time it's Lisa Simpson starting a micro media movement... Great lesson for social movement students :) An absolute 'Must watch!' It is episode 22 from season 22 - "Fraudcast News"
After you enjoy watching the video, read the following article (Carroll & Swaminathan, 2000) from the American Journal of Sociology on the Micro Brewery Movement in the US. I am sure you will see what I mean :)
http://www.sociology.psu.edu/graduate/Fall%202010%20Prosem/Readings-McCarthy/Carroll%20&%20Swaminathan%202000.pdf
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